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IT’S NOT HOW MUCH YOU DRINK, IT’S HOW WELL YOU DRINK™
In early October 2014, during a business trip to the San Francisco East Bay, I stumbled upon the Taras Boulba Blonde Ale at Perry’s Liquors in Livermore, California. This particular beer, crafted by Brasserie de la Senne, caught my attention as it was the first one I had the opportunity to review on October 18, 2014, for my previous company, Belgian Beer Journal…
Santé!
Gordon A. Ponce
CEO – Beer Review Journal
#BrasseriedelaSenne #Stouterik #BeerReviewJournal #BeerReviews
Over the weekend, I took the initiative to submit a Trademark application to the USPTO in order to officially register the slogan that I personally crafted back in the early 80s: “IT’S NOT HOW MUCH YOU DRINK, IT’S HOW WELL YOU DRINK.” Just yesterday, I received a notification from an attorney representing the USPTO, who informed me that I am indeed legally entitled to utilize the ™ symbol on any Beer Review Journal logos that feature this slogan. While it may take a bit longer before I can utilize the ® symbol, it is definitely on the horizon.
Santé!
Gordon A. Ponce
CEO – Beer Review Journal
#ITSNOTHOWMUCHYOUDRINKITSHOWWELLYOUDRINK
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