In Founders Brewing Company’s Grand Rapids taproom, the renowned “Cactus Waffle” evolves into a new identity in their Bottle Shop collection – presenting itself as the flavorful “Belgian Twist.”
#FoundersBrewingCompany #BottleShopSeries #BelgianTwist #BelgianStyle #Tripel #GrandRapids #MichiganCraftBeer
]]>Whether you’re a seasoned Tripel aficionado or looking to discover this unique brew, International Tripel Day is the perfect opportunity to raise a glass with beer lovers from around the globe.
Mark your calendars, gather your friends, and indulge in the rich complexity of Tripel beers on this exciting occasion! Cheers to International Tripel Day!
Santé!
Gordon A. Ponce
CEO – Beer Review Journal
Certified Beer Server
Certified in Belgian Beer Styles
Cicerone® Certification Program
RELATED TRIPEL BEER REVIEWS:
Brasserie de la Senne – Jambe de Bois
Brouwerij De Proef – Green’s Quest Tripel
Brasserie Unibroue – La Fin du Monde
Brouwerij Van Steenberge – Piraat Ale
Celebrating Chimay Trappist Ales: A 41-year tribute from 1983 to 2024
#InternationalTripelDay #CraftBeerDays #StBernardus #ChimayTrappist #DeDolleBrouwers #BrasseriedelaSenne #HetAnker #WestmalleTrappist #BrouwerijvanSteenberge #MerchantduVin
]]>In recent years, it seems like no industry is safe from the pervasive reach of politics and social justice causes. Even your favorite local brewery, pub, or tavern, a once-safe haven for beer and enjoying good company, has now been tainted by the murky waters of activism. But is this intrusion really necessary, or could it be doing more harm than good?
Breweries, like any other business, have a primary goal: to brew quality beer and provide a welcoming drink for patrons to relax and unwind at their local. However, in a world where every action is scrutinized through a political and social activist lens, some breweries have made the questionable choice to wade into controversial waters. Whether it’s taking a stance on climate change, supporting a particular political candidate, or advocating for social justice causes, these breweries are playing a dangerous game that may ultimately alienate their customer base.
One of the fundamental principles of successful business operation is to know your audience. By delving into divisive issues, breweries risk alienating a significant portion of their customer base who may not share the same beliefs. The beauty of enjoying a cold beer is its ability to bring people together, regardless of their differences. When breweries start taking sides on contentious issues, they run the risk of turning away loyal customers who simply want to enjoy a pint without being bombarded by political messaging.
Moreover, breweries are not hubs of political institutions or advocacy groups. While it’s admirable for businesses to support causes they believe in, there is a fine line between genuine activism and virtue signaling. Customers visit breweries to escape the noise of the outside world, not to be lectured on the latest social justice crusade. By plastering their political beliefs on beer cans or engaging in public activism, breweries risk diluting their brand and losing sight of their core mission.
Furthermore, breweries that choose to dabble in politics may find themselves embroiled in controversies that can tarnish their reputation. In an era where cancel culture reigns supreme, one misstep in the realm of politics can lead to a swift and severe backlash. Customers who once flocked to their favorite brewery for a sense of community and camaraderie may quickly turn their backs if they feel their values are being trampled upon.
It’s essential for breweries to remember that they are in the business of beer, not politics. While it’s commendable for businesses to support causes they are passionate about, there are more effective ways to enact change than by potentially alienating their customer base. Breweries should focus on what they do best – brewing exceptional beer and creating a welcoming environment for all patrons, regardless of their political beliefs.
In conclusion, breweries should think twice before dipping their toes into the treacherous waters of politics and social justice causes. By prioritizing their core mission of brewing great beer and fostering a sense of community, breweries can avoid unnecessary controversies and ensure that their taprooms remain a sanctuary for all beer lovers. After all, isn’t it better to raise a glass in unity than to stir the pot of division?
Santé!
Gordon A. Ponce
CEO – Beer Review Journal
Certified Beer Server
Certified in Belgian Beer Styles
Cicerone® Certification Program
#KeepItAllAboutTheBeer
]]>The USPTO has officially granted trademark status to our slogan IT’S NOT HOW MUCH YOU DRINK, IT’S HOW WELL YOU DRINK® after a 14-month waiting period.
WE OWN IT. NO ONE ELSE HAS THE RIGHT TO USE IT.
THE ORIGIN OF THE SLOGAN
In 1983, my introduction to Belgian Beer left me captivated by Belgium’s deep respect for this beverage. Contrasting other countries, Belgium excels in preserving its time-honored cultural and beer heritage. The Belgian populace, renowned for their fierce individuality, upholds traditions alongside welcoming novelty. In this realm, originality is held in high regard, yet Belgian brewers also prioritize crafting a balanced and gratifying imbibing experience.
While delving into Belgium’s beer ethos, I observed American beer enthusiasts’ starkly contrasting approach, one that centered on mistreating beer in a deplorable manner, long before the onset of today’s craft beer renaissance.
During a gathering in 1983, a rowdy bunch of fraternity members caught my eye as they chugged insipid, mass-produced lagers through a beer bong. It was in that instant that I came up with the slogan, “IT’S NOT HOW MUCH YOU DRINK, IT’S HOW WELL YOU DRINK.” I found solace in the idea of savoring a single exquisite Belgian brew over a plethora of insipid, inexpensive options. The slogan born from this realization has since become my trademark, shaping my appreciation for this cherished libation. A peer urged me to secure a trademark for my slogan before it could be claimed by another.
And so, I heeded this advice.
OUR ONLINE STORE
Check out our online store where you can find this logo featured on all our official merchandise!
https://beer-review-journal-store.printify.me/products
When you make a purchase at our store, we deeply appreciate your generous support!
Santé!
Gordon A. Ponce
CEO – Beer Review Journal
Certified Beer Server
Certified in Belgian Beer Styles
Cicerone® Certification Program
#BeerReviewJournal#OnlineStore#ItsNotHowMuchYouDrinkItsHowWellYouDrink
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Santé!
Gordon A. Ponce
CEO – Beer Review Journal
Certified Beer Server
Certified in Belgian Beer Styles
Cicerone® Certification Program
#CuverBelgianBrewers #WindsorCalifornia #SonomaCounty #PepperwoodSignatureSaisonAle #BeerReviewJournal
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The Chimay Trappist ales are more than just beverages; they are a reflection of a way of life devoted to simplicity, humility, and dedication to craft. Each sip carries with it the spirit of centuries-old tradition, a taste of the past blended with the innovation of the present.
Whether you are a seasoned beer enthusiast or a casual drinker, a glass of Chimay Trappist ale is an invitation to savor a moment of tranquility, to appreciate the artistry of the monks who have dedicated their lives to creating these exceptional brews.
Welcome to the world of Chimay, where history and taste converge in a symphony of flavor and tradition. Click here to read more…
Santé!
Gordon A. Ponce
CEO – Beer Review Journal
Certified Beer Server
Certified in Belgian Beer Styles
Cicerone® Certification Program
#Chimay #TrappistAle #BelgianBeer #AbbayedeScourmont #Wallonia #Belgium #TrappistenBier #BièreTrappiste #BeerReviewJournal
]]>Discover the heartwarming story of Woody’s Brewing Company in Redding, California! A family-owned brewery crafting exceptional beers and mouthwatering food. Let your taste buds embark on a journey of tradition and flavor!
READ OUR PLACE REVIEW ON WOODY’S BREWING COMPANY – REDDING, CALIFORNIA:
http://beerreviewjournal.com/place-reviews/woodys-brewing/
Cheers,
Gordon A. Ponce
CEO – Beer Review Journal
Certified Beer Server
Certified in Belgian Beer Styles
Cicerone® Certification Program
#WoodysBrewingCompany #ReddingCalifornia #ShastaCounty #BestintheNorthState #NorCal #CraftBeer #FamilyOwned #FiercelyIndependent #BeerReviewJournal
]]>Happy #OrvalDay from Beer Review Journal!
Read our Beer Review on Orval Trappist Ale:
Santé!
Gordon A. Ponce
CEO – Beer Review Journal
James 1:17
#OrvalDay #TrappistAle #BelgianBeer #MerchantduVin
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